ECOTA Fair Trade Forum (EFTF) started in 1990, is a networking and coordinating body of Small and Medium Fair Trade Enterprises of Bangladesh. The organization is intended on well being of the artisan and poverty alleviation through Fair Trade promotion by addressing the current trade practices in critique of Incorporation and everyday operating policies. EFTF works with over 1, 15,000 artisans (with a ratio of 80% women) through its 29 member organizations of whom over 70% are exporters.

It works for the capacity building of the Artisans through the member organizations, Promote social policies in the context of the fair trade movement, Facilitate marketing and trade initiatives of fair trade handicraft at home and abroad with special concern on ICT, Advocate and campaign with the national, regional and international bodies for the issues related to handicrafts sectoral development and Works for the promotion & realization of Fair Trade principles for the betterment of the artisans especially women, indigenous community and physically challenged people.

ECOTA Fair Trade Forum circumvents traditional trade routes and develops direct relationships with producers based on fairness and an open exchange of information.